EMH Consulting · Lincoln, California

Practical AI for the
businesses next door.

I'm Errol Hecht. I help small businesses in Lincoln, Rocklin, and Roseville cut hours out of their week with focused AI automation. One owner. One project. No retainers, no contracts, no jargon.

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01 · Examples

Example projects.
Real builds.

Missed-call text-back for a salon

Every missed call triggers an automatic text asking what the caller needs. Captures bookings that would otherwise walk to the next salon. Owner replies straight from her phone.

Salon

Inbox responder for a law firm

Drafts replies to routine client questions, flags anything that needs an attorney's eyes, and never sends without review.

Legal

Quote follow-up sequence for a home services business

Texts every new estimate at 1, 3, and 7 days with a friendly check-in. Stops automatically the moment the customer replies or books.

Home Services

Cold lead reactivation campaign for an insurance agency

Pulls dormant leads from the agency's CRM and drafts a personalized re-engagement email for each one. The agent reviews and sends in bulk. Old leads get a second life without typing a word.

Insurance

Review request system for an auto repair shop

Sends a one-tap Google review link the morning after the customer picks up their car. Replies are routed to the manager so nothing slips through.

Automotive

Website chatbot for a real estate agent

Answers listing questions, qualifies buyers, and books showings directly on the agent's calendar without picking up the phone.

Real Estate

02 · Engagement

How I work.
Honestly.

What to expect

Project-based.
No retainers. No contracts.

Every engagement is scoped after a free online consultation. You get a written proposal with tiered options and a fixed price for each. You pick what makes sense for your business. That's it.

Book a free consultation →

03 · About

I'm Errol Hecht, founder of EMH Consulting. I'm based in Lincoln, California, and I work exclusively with local small and medium-sized businesses in Lincoln, Rocklin, Roseville, and the surrounding Placer County area.

I'm a solo operator, not an agency. I do all the scoping, building, and delivery myself. Your project is built by the person you talked to on the consultation.

I'm approachable, direct, and locally accountable. I don't use corporate language. I value your time. If AI is the wrong tool for the problem, I'll tell you so and not waste your week.

Errol Hecht · Founder · Lincoln, CA
Errol Hecht

Curious whether AI can help your business? Let's spend an hour finding out.

Book a Consultation